Erika is a trained economist and data scientist and our in house expert on both macro and micro implications for a client’s business as they move forward with us. Her specialism is applying the ‘big’ ideas of corporate markets to small and medium enterprise models in innovative ways. She is also experienced in automation and its commercial implications.

What this affords our clients is a rich and qualitative and quantitive analysis to help inform the creation of accurate forecasts and simulations that can help to drive better data intelligence, insight and understanding of their business, market and customer needs – and how best to deliver on those competing demands within the constraints and capacity of the business, which helps to justify change and investment.

Erika is unique in that her background in both data science and business, and most recently her qualifications in accountancy, allow her to bring both the analysis and insight to bear on our clients problems – from large scale shipping, to mail delivery and personnel management.

Erika will review every case and associated report, ensuring we communicate an accessible market vision. In her own words ‘The provision of data is just the beginning: it is the economic application of that tool which is the difference between success and failure in today’s changing marketplaces’.

A busy working mother of 3 girls, when time allows – Erika enjoys baking cakes, dancing and aerobics as well as travel on the continent, schedule permitting.

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